Last year our Visiting Lecture Series was a great success - having welcomed diverse speakers including Professor Roberto Verganti of Politecnico di Milano and Copenhagen Business School; Professor David Bailey, Coventry Business School; Francine Houben, Director, Mecanoo architecten, designer and architect for the new Library of Birmingham; Waheed Nazir, Director Planning and Regeneration, Birmingham City Council and Neil Rami, Chief Executive, Marketing Birmingham.
These lectures follow a very successful lecture series, Aspects of Design held earlier in the year and including Visiting lectures from Professor Andrew Sentance of Warwick Business School and the Monetary Policy Committee, Satish Kumar, author, philosopher and Visiting Fellow of Schumacher College, Charles Morgan of Morgan Motor Company and renowned engineer and designer, Dr Alex Moulton of Moulton Cycles.
2011 Design Built-In - Visiting Lecture Programme
|Professor John Heskett|
* Professor John Heskett, immediate past Chair Professor Design, Hong Kong Polytechnic University, 'Using Design to Create Markets',
Date: 30th March 2011, 3pm, Room 201, BIAD, Gosta Green, Birmingham
John Heskett took up a post as Chair Professor in the School of Design, Hong Kong Polytechnic University in 2004 after fifteen years in the USA as professor at the Institute of Design, Illinois Institute of Technology in Chicago.
For more information visit http://www.johnheskett.net/
|Ruth Reed, Architect and President RIBA|
Date: 1st March 2011, 4pm, G 8, Aston University (NOTE POSTPONED)
Ruth Reed is President of the RIBA 2009 – 2011 and is currently Course Director of the Postgraduate Diploma in Architectural Practice at the Birmingham School of Architecture.
* Professor Michael Beverland, Professor of Marketing, University of Bath, School of Management, 'Design Orientation and Authentic Brands'
Date: 3rd February 2011, 3pm
Venue: Birmingham Institute of Art & Design (BIAD) Room 201
Visual Communications, Red Floor
For directions visit http://www.biad.bcu.ac.uk/about/gosta.htm
|Prof Michael Beverland|
University of Bath
He has also focussed on how customers find meaning through design and consumption activities, co-authoring two notable books, “Memorable Customer Experiences” and “Why Women Shop – Secrets Revealed”.
He has a strong focus on developing practical models for managers to build brand value and excite customers using qualitative research methods.
* Dr Constantin Gurdgiev, Head of MacroEconomics, IBM Institute for Business Value Global Centre for Economic Development
Finance Lecturer, Trinity College Dublin
Date: To be confirmed
|Dr Constantin Gurdgiev|
Head of Macroeconomics
IBM Institute for Business Value
Dr. Gurdgiev has a background in macroeconomics and finance and more than 15 years’ experience in international consultancy work in the areas of strategy, economic analysis and financial markets. He holds a Ph.D. in macroeconomics and finance from Trinity College, Dublin, an M.A. in macroeconomics from Johns Hopkins University and an M.A. in mathematics from University of California, Los Angeles.
He is a Lecturer in Finance with Trinity College, Dublin and is research active in the areas of theoretical finance and applied finance applications to property markets, taxation regimes and high performance computing.
BackgroundJames Moultrie is a University Lecturer in Innovation and Design Management. His research interests seek to improve the utilisation of design skills and increase design/innovation capability at project, firm and national levels. Specific interests include design management, design strategy and the role of the physical environment on enhancing innovation. His PhD focused on assessing and improving design capabilities in small firms.
James is a Chartered Mechanical Engineer (IMechE) and has over ten years of industrial experience as a project manager, senior engineer and marketing product manager in the precision instruments sector. He has a 'Scientific and Technical Academy Award' and an Emmy for work on a range of lenses for professional 35mm cinematography.
James is responsible for research activities relating to Innovation and Design Management.
- Measurement of design capability at a firm and national level
- Strategic management of design
- New approaches to managing new product development
- Product aesthetics
- Moultrie J, Clarkson P J, Probert D R, (2007), Development of a design audit tool, Journal of Product Innovation Management, Vol. 24 No. 4
- Moultrie J, Clarkson P J, Probert D R, (2006), Development of a product audit, Journal of Engineering Manufacture, Proceedings of the I.Mech.E Part B, Vol. 220 No. 7, pp 1157-1174
- Lewis M, Moultrie J, (2005), The organisational innovation laboratory, Journal of Creativity & Innovation Management, Vol. 14 No. 1, pp 73-83
- Crilly N, Moultrie J, Clarkson P J, (2004), Seeing things: response to the visual domain in product design, Design Studies, Vol. 25 No. 6. pp547-577
|Design Built-In, Visiting Lecture at Birmingham Institute of Art & Design|
with Ian Callum, Design Director, Jaguar Cars 2011
Professor of Life Cycle Engineering, Manufacturing Department,
Date: 3rd May 3pm, Venue to be confirmed
|Prof Steve Evans, |
BackgroundProfessor Stephen Evans spent 12 years in industry, rising to become Engineering Systems Manager at Martin-Baker Engineering, the world leading manufacturer of ejection seats.
His industrial experience led to an emphasis on improving engineering performance and provided an excellent grounding for tackling complex, real-life problems.
Professor Evans has over 20 years of academic experience which includes working collaboratively with leading industrial and academic institutions from around the globe and supervising over 120 PhD. and MSc. students at Cranfield.
His research seeks a deep understanding of how industry brings environmental and social sustainability concerns into its design and manufacturing practices.
He works with organisations developing solutions that move us towards a sustainable future. He researches and conducts projects with organisations to improve their performance in various dimensions:
1. Designing more sustainable products and producing them in more sustainable ways.
2. Increasing the efficiency and effectiveness of design, manufacture and servicing of both products and services.
His recent work includes:
- Sustainable factories
- Food systems for people with reduced access to food
- Sustainable city re-generation design
- Sustainable design and operations for mainstream car manufacturers
- Cars with water for exhaust that do 300mpg (equivalent).
He has observed that each sector (and each company in it) is only unique in the particular details which hold it back from better performance. The common issues (including lack of innovation, limited collaboration, poor performance management) can benefit from structured responses. Professor Evans has helped organisations create and implement such structured responses to resolve a variety of problems.
- Principal investigator on TSB THERM energy & manufacturing waste re-use modeling project
- Lead Author on the SIS sustainable industrial system programme
- Principal Investigator on EPSRC sustainable engineering projects
- Principal Investigator on leading Product-Service Systems project
- Specialist Adviser to the House of Lords inquiry into Waste Reduction
- Member of the Board of the Centre for Sustainable Engineering
- Advisor to the Carbon Connect inquiry into environmental technology
- Partner in RiverSimple: open-source Hydrogen fuel cell powered future transport
- Member of Conservative Party Waste Commission
- ‘Sustainability Champion’ for Minister for Skills
- Member of Technology Strategy Board Resource Efficiency Steering Group
- Supervisor of 6 current PhDs/EngDs.
- Engineering and Physical Sciences Research Council (EPSRC)
- Technology Strategy Board (TSB)
- Airbus UK
- Jaguar/Land Rover
- Brompton Cycles
- Morgan Motor Company
- The City of Porto
- Nissan Technology Centre – Europe
- Toyota UK.
For more about Professor Stephen Evans' work visit