|Carla Imbimbo's ExHIBIT |
created for MA Interior Design, Post Graduate Student Project
Carla Imbimbo completed her MA Interior Design last year from the Birmingham Institute of Art & Design having also taken her BA Interior Design there.
|Paradise Circus floor plan, Proposed Location for ExHIBIT|
However this transitional space was nonetheless attracting 12m footfall annually with close proximity to the Birmingham Museum and Art Gallery, ICC, Town Hall, Brindley Place, Mailbox, New Street and Snow Hill Stations.
|Detail EXHIBIT installation - |
retail space and display
Through these Carla was able to learn lessons from their experiences as well as profiling the likely target market for her ExHIBIT graphic and print retail space.
Young designers, artists and design students were seen as the target market aged 23-32 years old taking inspiration from other designers and purchasing individual one-off items that could not be found anywhere else.
Carla wanted to create the ExHIBIT retail space to last until the proposed demolition enabling graphic artists and designers to display digital images on the floor of new and existing graphic designers and talent as an interactive walk through, with the option to buy work on the top floor of the designed ExHIBIT area.
|Inspiration for ExHIBIT came from the walk patterns |
of visitors walking through Paradise Forum
"To understand the conceptual element of any design you need to appreciate the balance between the idea for the design and the need to make it functional.
“Models of these ideas have been built – full size mock ups – 1800 x 11mm. The project covers the final zoning and how people would interact with the displays and the products. Technical details include floor structure, ExHIBIT pins to explain ground floor displays and any interior furnishings required.”
|EXHIBIT installation showing |
ground floor digital interactive display area
upper retail displays
|EXHIBIT installation - retail space display|