Retro 1930's pathway racing cycle
Students on the MA Product Design course at the Birmingham Institute of Art & Design, Birmingham City University, were asked by Adrian Williams, Managing Director, Pashley Cycles to work on new accessories concepts for the Pashley Guv’nor.
Pashley Cycles is England's longest established bicycle manufacturer, having been founded in 1926 in Stratford-upon-Avon. Its dedicated team design and hand-build a unique range of specialist bicycles, tricycles and work bikes.
|London's Annual 'Tweed Run'|
a chance to indulge in cycling and style at the same time
|MA Product Design Course Director, Graham Powell|
pictured with Nicolette Lowe, takes part in the London Tweed Run 2010
Course Director, Graham Powell, split the students into six groups with each asked to consider specific products – either a water bottle, reflector, repair kit, mudguard, bell or a pump.
|Concept Drawings for Pashley Guv'nor Thermos Flask Accessory by Alexia Delas|
|Pashley Guv'nor with Retro-styled Thermos Flask concept |
designed by Alexia Delas
|Observational Drawings for the Pashley Guv'nor Bicycle Bell Accessory|
Each student proposed four simple and affordable adaptations of an existing product, based upon aesthetics, interactions, cost and an alternative or new technology – with the intention that the new pieces might suit the Guv’nor better.
|Exhibition of Pashley Guv'nor retro-styled accessories at BIAD Winter 2009|
The project formed part of the Product Evolution module, looking at the rise of retro within product design. Adrian Williams, Managing Director, Pashley, said he was "blown away" by the quality of the 22 student concepts shown to him.
|Adrian Williams, Managing Director, Pashley Cycles (right front)|
viewing MA Product Design Guv'nor Accessories concepts with colleagues
For further information about the project and/or the MA Product Design course at BIAD contact email@example.com and on twitter http://www.twitter.com/MAProductDesign
|Retro-styled bicycle pump design |
by MA Product Design Student, Thomas Slack
|Pashley Guv'nor with retro-styled concept reflector designed by Peter Whitehouse|
|David Nicolle, MA Product Design Student with Pashley Guv'nor |
and student designed Retro-styled Accessories
|Pashley Guv'nor with retro-styled water bottle designed by Chien Chien Chu|
To view video of Adrian Williams and his colleagues at Pashley discussing the design and hand-build processes employed at Pashley Cycles visit http://vimeo.com/16852609
For further information about Pashley Cycles visit www.pashley.co.uk