Sunday, 5 December 2010

Design Students produce 'Accessories' range for Triumph Motorcycles

Triumph Motorcycles 'Accessories' Preview Show Designed by MA Product Design Students
Exhibited at Aedas, Colmore Plaza, Birmingham
Thursday 16 December 2010, 6pm

A selection of work by MA Product Design Students,
Birmingham Institute of Art & Design
for Triumph Motorcycles

MA Product Design Students at the Birmingham Institute of Art & Design have produced a stunning collection of prototype accessories as part of a collaborative student project working with Triumph Motorcycles. 

Students have drawn design inspiration from the Triumph brand and design heritage based on components from the Triumph Bonneville T100.

The project has been co-ordinated by Course Director, Graham Powell who has also developed collaborative student projects with other leading branded companies including M&S, Cadbury, Aga, Pashley Cycles, Denby and Richard Burbidge.

The special collection of eighteen alternative lifestyle 'Accessories' for Triumph will be exhibited by Aedas at Colmore Plaza Birmingham with a Preview Show taking place on Thursday 16th December.

Research for the project involved a tour of Triumph's factory in Hinckley, Leicestershire in October accompanied by presentations from senior design and engineering staff.

Students gained a firsthand appreciation of how this highly successful company operates its design, engineering, clothing and merchandise departments, along with its efficient and flexible production facility.

The students were tasked with researching the commercial context and markets that Triumph operates within, along with their successful strategic design policies.

Alongside the iconic motorcycle itself, 18 creative proposals for alternative lifestyle accessories, supporting posters and documentary style reportage, make up this exciting collaborative exhibition. On show will be furniture, cookware, household appliances, audio equipment and even pet toys.

Key senior management from all three organisations are expected to attend the preview Show.

A work placement opportunity will be awarded to one prize winner based at Triumph and chosen by a selection panel from the company.

Triumph T-100
About Triumph
First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is currently the fastest growing motorcycle brand in the world. For over a decade Triumph has  produced  iconic  bikes  which  perfectly  blend  design,  character,  charisma  and  performance.
Producing  around  50,000  bikes  per  year,  Triumph  is  the  largest  British  automotive manufacturer in the country.
At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.   The innovation and engineering passion that gave birth to the iconic Bonneville of the 60’s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple and the powerful Daytona 675.
In recent years it is the Daytona 675 that has enabled Triumph to truly stamp its mark on the modern motorcycle landscape, a proven class leader in the field. After winning the Supertest ‘King  of  the  Supersport’  crown  for  four  successive  years  the  Daytona’s  status  has  been further  enhanced  with  the  MAP  Embassy  Triumph  team’s  victory  in  the  2008  British Supersport Championship. 
With an impressive 2010 product portfolio in place, including significant updates to existing best-selling bikes and striking new models like the Tiger 800 and Tiger 800XC, Triumph is set to continue to enhance its status in the marketplace.
Triumph currently employs around twelve hundred personnel worldwide and has offices in the UK,  America,  France,  Germany,  Italy,  Japan,  Sweden  and  Benelux,  plus  a  network  of independent distributors.  Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand. 


Graham Powell, Course Director, MA Product Design
Birmingham Institute of Art & Design
Birmingham City University
 Graham Powell, Course Director, MA Product Design, Birmingham Institute of Art & Design, Birmingham City University

Course Director of MA Product Design programme at the Birmingham Institute of Art and Design (part of Birmingham City University), one of the UK's top post graduate Product Design courses attracting students from all around the world with a focus on 'Conceptual Realism' as its USP.

For more information contact Graham on
Graham Powell also taught at:
The Royal College of Art (2002-2005)

Central Saint Martins (2002-2004)
Aston University (2001-2003)

Founder of Guinea Pig Design (Ltd) -  2001 to present.
Conceptual product design concepts (electronica) that challenge existing expectations. Exhibited and published internationally.
More information at

Graham completed a Technician (Electrical/Electronic) Apprenticeship at GEC Measurements (Stafford) - 1982-1986
Graduated from Wolverhampton Polytechnic - 3D Design - 1990
Graduated from the Royal College of Art - Industrial Design Engineering - 1995
Design Engineer at Dyson (vacuum cleaners) - 1995-1996
Design Manager at Babysphere (pushchairs) 1996-1999
Head of Product Design & Development at Mathmos (ambient lighting)1999-2001


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