Thursday, 17 March 2011

Professor John Heskett, Visiting Lecture 30th March, 3pm BIAD, Room 201

Professor John Heskett
 *  Professor John Heskett, immediate past Chair Professor Design, Hong Kong Polytechnic University, 'Using Design to Create Markets'

Date: 30th March 2011, 3pm, Room 201, BIAD, Gosta Green, Birmingham

John Heskett took up a post as Chair Professor in the School of Design, Hong Kong Polytechnic University in 2004 after fifteen years in the USA as professor at the Institute of Design, Illinois Institute of Technology in Chicago.

John Heskett is known as the author of Industrial Design, (1980), used as a basic textbook on design courses in many countries; German Design 1870-1918, (1987); and Philips: A Study in Corporate Design (1989). Toothpicks and Logos: Design in Everyday Life, was published by Oxford University Press in 2002 and reissued in 2005 as A Very Short Introduction to Design. It has been translated into Swedish, Spanish, Portuguese (Brazil), Korean, Chinese, Japanese, Greek and Turkish.

John contributes articles, essays and reviews to numerous magazines, anthologies and catalogues. His consultant experience includes work for governments, universities and design companies around the world.

His current research is focussed on the theme of how design creates economic value and the role of this in Design Policy in governments and corporations. Other areas of teaching and consultancy include the relationship between design and innovation, the problems of successfully changing the nature of markets, and the problems of design in global markets.

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